Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

<P style="MARGIN: 0px"><B></B> This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. </P> <P style="MARGIN: 0px"><B></B> The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. </P> <P style="MARGIN: 0px"><B></B> For retail training directors. </P>