Retail Management: A Strategic Approach
Product Description
Retail Management: A Strategic Approach
- Barry Berman and Joel R. Evans
- eleventh edition
- Retail Management
- hard cover book
- a strategic approach
<b> </b>The text that helps readers thrive in today€s retailing industry. <br> <br> <b> </b> An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together <br> <br> <b> </b> For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities. <br>Â
Technical Specifications
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