M: Advertising

M: Advertising

• paper back. Really great text that can be useful for professionals and students. Outlines the evolution of advertising to its modern day applications.

<b>Overview: <i>M: Advertising</b></i> is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student&#39s &#8220real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.<br> <blockquote>Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.<br> Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.<br> Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.<br> M: Advertising also includes unmatched teaching support.</blockquote><p>