Marketing: An Introduction (12th Edition)

Marketing: An Introduction (12th Edition)

• Used Book in Good Condition

<p style="margin:0px;"> <i>Marketing: An Introduction</i> is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.</p> <p style="margin:0px;"> </p> <p style="margin:0px;">This best-selling, brief text introduces marketing through the lens of creating value for customers.</p> <p style="margin:0px;"> </p> <p style="margin:0px;">With engaging real-world examples and information, <b> <i>Marketing: An Introduction</i> </b> shows students how customer value€“creating it and capturing it€“drives every effective marketing strategy.<br> <br> </p> <p style="margin:0px;">The <b>Twelfth Edition</b> reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.<br> <br> </p> <p style="margin:0px;">MyMarketingLab for <i>Marketing: An Introduction</i> is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams€“resulting in better performance in the course€“and provides educators a dynamic set of tools for gauging individual and class progress. <br> <br> </p> <p style="margin:0px;">This program will provide a better teaching and learning experience€“for you and your students. <br> </p> <ul> <li> <b>Improve Results with MyMarketingLab: </b>MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.</li> </ul> <ul> <li> <b>Guide Student€s Learning: </b>The text€s active and integrative €œRoad to Learning Marketing€ presentation helps students learn, link, and apply major concepts.</li> </ul> <ul> <li> <b>Encourage Students to Apply Concepts: </b>A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.</li> <li> <b>Cover New Marketing Trends and Technology</b>: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.</li> </ul> <b>Note: </b>You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase <i>both</i> the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. <p style="margin:0px;">MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.</p> <b> <br>Note:</b> MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.<br> <br>