Ogilvy on Advertising

Ogilvy on Advertising

• advertising

<b>A candid and indispensable primer on all aspects of advertising from the man <i>Time </i>has called "the most sought after wizard in the business."<br><br> </b>Told with brutal candor and prodigal generosity, David Ogilvy reveals:<br><br>• How to get a job in advertising<br>• How to choose an agency for your product<br>• The secrets behind advertising that <i>works</i><br>• How to write successful copy-and get people to read it<br>• Eighteen miracles of research<br>• What advertising can do for charities<br><br> And much, much more.