M: Advertising

M: Advertising

<strong>NOTE: Access Code not available with this book </strong><em><br /><br />M: Advertising 2e</em> was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was <strong>to present advertising as it is actually practiced</strong> and make the fundamentals accessible and relevant to the student's €œreal life.€œ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. <li>Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. </li> <li>Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. </li> <li>McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.</li>