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Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases

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Product Description

Strategic Management: Concepts and Cases

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.<br> <br>In today€s economy, gaining and sustaining a competitive advantage is harder than ever. <i>Strategic Management</i> captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.<br> <br>The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson College Div
Binding
Hardcover
UnitCount
1
EANs
9780136120988

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