Global Marketing

Global Marketing

<style>@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; }</style> <p style="margin: 0px;"> </p> <p style="margin: 0px;">The excitement, challenges, and controversies of global marketing.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;"> <i>Global Marketing</i> reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">The seventh edition examines the effect of the global financial crisis on global marketing strategy.</p> <p style="margin: 0px;"> </p>