Design Thinking Methodology Book

Design Thinking Methodology Book

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative <br /><br />- products;<br />- technologies;<br />- services;<br />- business models;<br />- marketing ideas;<br />- processes;<br />- spaces; and<br />- solutions for diverse business, social, and everyday challenges.<br /><br />It includes easily applicable design thinking techniques, such as <br /><br />- HMW questions,<br />- personas,<br />- mind mapping <br />- empathy mapping,<br />- affinity diagram, <br />- value-proposition canvas,<br />- storyboard,<br />- cause-and-effect diagram,<br />- brainstorming,<br />- brain dumps,<br />- reverse brainstorming,<br />- benchmarking,<br />- journey map, and<br />- prototyping.<br /><br />A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including<br /><br />- project managers and IT specialists,<br />- innovation teams,<br />- marketing professionals and brand managers,<br />- product managers,<br />- designers,<br />- consultants,<br />- strategic planning experts,<br />- entrepreneurs,<br />- C-level executives, and architects.<br /><br />The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as<br /><br />- creativity,<br />- thinking out of the box,<br />- empathy,<br />- visual thinking,<br />- observation,<br />- asking the right questions, and<br />- pattern recognition.<br /><br />It also describes how to apply design thinking and lean and agile methodologies together.<br />