Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

<p class=MsoNormal style="BACKGROUND: white; MARGIN: 2.25pt 0in"><span style="COLOR: black">In <i style="mso-bidi-font-style: normal">Change by Design, </i>Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. <i style="mso-bidi-font-style: normal">Change by Design </i>is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.</span><span style="FONT-SIZE: 7.5pt; COLOR: black; FONT-FAMILY: Verdana">  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>