Complete Design Thinking Guide for Successful Professionals

Complete Design Thinking Guide for Successful Professionals

Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. <br /> <br />In this book you will: <br />• Understand key characteristics of design thinking <br />• Understand the 5 action phases of design thinking – <br />Empathize, Define, Ideate, Prototype and Test <br /> <br />• Empathize- Understand your customers / users <br />• Define- Define clear project / business objectives <br />• Ideate- Explore ideas and solutions <br />• Prototype- Build and visualise ideas <br />• Test- Review and decide best idea <br /> <br />This book will help you: <br /> <br />• Clarify and solve problems better <br />• Understand your users <br />• Communicate in visuals confidently <br />• Innovate ideas and inspire others <br />• Experiment quickly and at little cost <br /> <br />This book is useful for: <p></p><p> <br /> <br />• Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry<br /> <br />• Business and startup owners interested in providing good products and services for their customers<br /> <br />• Freelance designers and design students who want to make a difference in the marketplace<br /> <br />• Design trainers interested in delivering design thinking workshops<br /> <br />• Innovation, creativity and design enthusiasts<br /> <br />• Design thinkers</p>