Basic Marketing Research: A Decision-Making Approach
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Basic Marketing Research: A Decision-Making Approach
<b> </b> Focusing on the interaction between <b>marketing research decisions </b>and <b>marketing management decisions</b>, Malhotra offers a highly <b>contemporary</b> review that enables readers to i<b>ncrease their SPSS and Excel skills</b>.<br> <b> </b> The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting<br> <b>Â </b> A useful reference for marketing professionals who need to increase their market research skills.<br> <br>
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