Advertising & IMC: Principles and Practice, 9th Edition

Advertising & IMC: Principles and Practice, 9th Edition

<>An accessible and well-written approach to advertising. <p> </p> <p style="margin: 0px;"> </p> <p style="margin: 0px;"> <i>Advertising </i>tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. </p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.</p>