Marketing Analytics: Strategic Models and Metrics

Marketing Analytics: Strategic Models and Metrics

• Used Book in Good Condition

<p><strong>Marketing Analytics: Strategic Models and Metrics</strong> offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.</p> <p>The book contains a wealth of information on marketing analytics:</p> <ul> <li>Almost 500 pages of text, covering a wide variety of decision models and metrics</li> <li>Nearly 400 figures, including diagrams, tables, and charts</li> <li>Step-by-step instructions on market segmentation, conjoint analysis, and other techniques</li> <li>Current examples demonstrating how organizations are applying models and metrics</li> </ul> <p>The list of chapters below includes a sample of the topics: </p> <ul> <li><strong>Chapter 1. Introduction</strong> - Introduction to marketing analytics</li> <li><strong>Chapter 2. Market Insight</strong> - Market sizing and trend analysis</li> <li><strong>Chapter 3. Market Segmentation</strong> - Segment identification, analysis, and strategy</li> <li><strong>Chapter 4. Competitive Analysis</strong> - Competitor identification, analysis, and strategy</li> <li><strong>Chapter 5. Business Strategy</strong> - Analytics-based strategy selection</li> <li><strong>Chapter 6. Business Operations</strong> - Forecasting, predictive analytics, and data mining</li> <li><strong>Chapter 7. Product and Service Analytics</strong> - Conjoint analysis and product/service metrics</li> <li><strong>Chapter 8. Price Analytics</strong> - Pricing techniques and assessment</li> <li><strong>Chapter 9. Distribution Analytics</strong> - Analytics-based channel evaluation and selection</li> <li><strong>Chapter 10. Promotion Analytics</strong> - Promotion budget estimation and allocation</li> <li><strong>Chapter 11. Sales Analytics</strong> - Metrics for sales, profitability, and support</li> <li><strong>Chapter 12. Analytics in Action</strong> - Pivot tables and data-driven presentations</li> </ul> <p>Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.