Advertising: Principles & Practice

Advertising: Principles & Practice

<P style="MARGIN: 0px"><B> </B>Moriarty teaches students about effective marketing. </P> <P style="MARGIN: 0px"><B> </B>The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. </P> <P style="MARGIN: 0px"><B> </B>For advertising professionals and business students concentrating in marketing or advertising.</P>