Public Relations: Strategies and Tactics (10th Edition)
Product Description
Public Relations: Strategies and Tactics (10th Edition)
<P style="MARGIN: 0px">Updated in a 10<SUP>th</SUP> edition, <I>Public Relations: Strategies and Tactics, Tenth Edition,</I> clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. </P>
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