COLOR WOW Root Cover Up, Blonde – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula

COLOR WOW Root Cover Up, Blonde – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula

• Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free.
• Temporary color stays until shampoo’d out (you can swim in it!)
• Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look

Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Color Wow root cover up is also a “perfecting powder” that creates the look of thicker hair by filling in gaps, or covering sparse or thinning spots. The Color Wow compact contains approximately 60 uses. DIRECTIONS: Apply Color Wow root cover up to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush, dabbing down to connect highlights. To fill in and “thicken”, use the large end of the brush and a sweeping technique to cover larger areas. Root Cover Up is perfectly suited for all chemically treated hair.Before any new color service, it is recommended that you wash out Root Cover Up before applying color