What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Designing Brand Identity: An Essential Guide for the Whole Branding Team

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)

Decoding the New Consumer Mind: How and Why We Shop and Buy

The Brand Gap, Revised Edition (AIGA Design Press)

Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market)