Designing Brand Identity: An Essential Guide for the Whole Branding Team
Logo Design Love: A guide to creating iconic brand identities (Voices That Matter)
The Brand Gap: Revised Edition (AIGA Design Press)
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
How to
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students
The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Hello, My Name Is Awesome: How to Create Brand Names That Stick