Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

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<p><b>Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller <i>The Trusted Advisor</i> how to deserve and, therefore, earn a buyer’s trust.</b></p> <p>Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. <i>Trust-Based Selling</i> shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. <i>Trust-Based Selling</i> is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.