Total Global Strategy (3rd Edition)

Total Global Strategy (3rd Edition)

<p style="margin: 0px;">A uniquely integrated view of the global strategy issues facing firms today.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies&#x2013;how to deal with globalization and the resulting need for globally integrated strategies.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">The third edition&#x2013;in addition to featuring new coauthor Tomas Hult&#x2013;presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.</p> <p style="margin: 0px;"> </p>