Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

<P> <b> <p> <b>Overall WINNER - CMI Management Book of the Year 2014</b> </p> <p> <b>WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014</b> </p> <p> </p> <p> </p> <p> </p>Create a great customer experience whoever you are.</b> <p> </p> <p> </p> <p>Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.</p> <p> </p> <p>This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.</p> <p> </p> <p>For <b>managers, leaders</b> and those<b> starting a new business</b>, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune. </p> <p> </p> </P>