The Price Advantage (Wiley Finance)

The Price Advantage (Wiley Finance)

<p>A comprehensive look at creating pricing strategies that work in both good economic times and bad</p> <p>Written by three preeminent pricing experts at McKinsey & Company, the <i>Second Edition</i> of <i>The Price Advantage</i> is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.</p> <p>Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This <i>Second Edition</i>, a major revision and extension of the first book, shows you what it takes to achieve <i>the price advantage</i> in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.</p> <ul> <li>Explores the fundamental role of pricing infrastructure in achieving <i>the price advantage</i></li> <li>Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing</li> <li>Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps</li> </ul> <p>Engaging and informative, the <i>Second Edition</i> of <i>The Price Advantage</i> will put this essential discipline in perspective.</p>