Cengage Learning Pricing Strategy

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Pricing Strategy: How to price a product

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Pricing Done Right: The Pricing Framework Proven Successful by the World's Most Profitable Companies (Bloomberg Financial)

Confessions of the Pricing Man: How Price Affects Everything

The Price Advantage

The 1% Windfall: How Successful Companies Use Price to Profit and Grow