The Practice of Public Relations
Pairing Fraser Seitel€s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the <i>Practice of Public Relations</i> is truly an €œin-your-face€ Public Relations textbook. <br> <br>The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today€s world of public relations €“including heavy emphasis on social media and ethics.<br>