The Marketing Plan Handbook
Product Description
The Marketing Plan Handbook
A step-by-step guide to creating a customized marketing plan. <br> <i> <br>The Marketing Plan Handbook </i>is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. <br> <br>The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today. <br>
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