Market-Based Management: Strategies for Growing Customer Value and Profitability

Market-Based Management: Strategies for Growing Customer Value and Profitability

<P style="MARGIN: 0px"> <B> </B> This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management€“with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. </P> <P style="MARGIN: 0px"> <B> </B> Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth€“giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. </P> <P style="MARGIN: 0px"> <B> </B> For anyone interested in strategic marketing. </P>