Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

<P class=MsoNormal style="MARGIN: 0in 0in 10pt"><B style="mso-bidi-font-weight: normal"><FONT face=Calibri>Analyze. Formulate. Implement.<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></B></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Calibri>Melissa Schilling’s <I style="mso-bidi-font-style: normal">Strategic Management of Technological Innovation, </I>5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. </FONT><o:p></o:p></P>