Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

<h4>How to Avoid Legal Pitfalls on Social Media</h4> <p>Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, <i>Social Media Law for Business</i> reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: <p> Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising</p> <p><i>"Glen Gilmore stands alone as the authority on social media law. <b>Social Media Law for Business</b> should become a ready reference for business leaders and digital marketers."</i> -- MARK SCHAEFER, bestselling author of <i>Return on Influence</i></p> <p><i>"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right."</i> -- PETER METHOT, managing director of executive education at Rutgers Business School</p> <p><i>"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success."</i> -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of <i>Women in High Gear</i></p>