Services Marketing: People, Technology, Strategy
Product Description
Services Marketing: People, Technology, Strategy
<p style="margin: 0px;">The fundamentals of services marketing presented in a strategic marketing framework.</p> <p style="margin: 0px;">Â </p> <p style="margin: 0px;">Organized around a <b>strategic marketing framework</b> <i>Services Marketing</i> guides readers into the consumer and competitive environments in services marketing.</p> <p style="margin: 0px;">Â </p> <p style="margin: 0px;">The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.</p>
Technical Specifications
You might also like
Health Care Marketing: Tools And Techniques
Health Care Marketing: Tools And Techniques
Human Resource Management (14th Edition)
MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Managed Care: What It Is And How It Works (Managed Health Care Handbook ( Kongstvedt))
Introduction to Hospitality (6th Edition)
Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)
Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
Consumer Behavior: Buying, Having, and Being (11th Edition)
Introduction to Hospitality (7th Edition)