Consumer Behavior: Buying, Having, and Being (11th Edition)

Consumer Behavior: Buying, Having, and Being (11th Edition)

&>For undergraduate and MBA courses in consumer behavior.<p style="margin:0px;"> </p> <p style="margin:0px;"> </p> <p style="margin:0px;">Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.</p> <p style="margin:0px;"> <i> </i> <br> </p> <div> <p style="margin:0px;">This program will provide a better teaching and learning experience—for you and your students. Here’s how: <br> </p> <ul> <li> <b>Improve Results with MyMarketingLab: </b>MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.</li> </ul> <ul> <li> <b>Digital Consumer Focus:</b> This text continues to highlight and celebrate the brave new world of digital consumer behavior.</li> <li> <b>Help Students Apply the Case to the Chapter’s Contents:</b> A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.</li> <li> <b>Keep your Course Current and Relevant: </b>New examples, exercises, and research findings appear throughout the text.</li> </ul> </div> <p style="margin:0px;"> </p> <p style="margin:0px;"> <b>Note: </b>You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase <i>both</i> the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 . </p> <p style="margin:0px;"> </p> <p style="margin:0px;">MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.</p> <p style="margin:0px;"> </p> <br> <p style="margin:0px;"> </p>