Scaling Procedures: Issues and Applications

Scaling Procedures: Issues and Applications

• Used Book in Good Condition

<b><i><p>Scaling Procedures: Issues and Applications</b></i> examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.</p> <b><i><p>Scaling Procedures: Issues and Applications</b></i> supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.</p>