Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Product Description
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
<p>This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.</p>
Technical Specifications
You might also like
Introduction to Programmatic Advertising
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers (UK Professional Business Management / Business)
Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
Personalized Digital Advertising: How Data and Technology Are Transforming How We Market
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students