Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

<I> <P style="MARGIN: 0px">This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!</P> <P style="MARGIN: 0px"> </P> </I> <P style="MARGIN: 0px">Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. <B> <I>In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market,</B> </I> pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target <I>every</I> message to <I>every</I> individual.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:</P> <UL> <LI> <DIV style="MARGIN: 0px">New data management platforms</DIV> </LI> <LI> <DIV style="MARGIN: 0px">Advanced solutions for offline, mobile, and location data</DIV> </LI> <LI> <DIV style="MARGIN: 0px">Powerful new ad production and serving technologies</DIV> </LI> </UL> <P style="MARGIN: 0px">Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the <I>Digital Advertising Technology Stack:</I> a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.</P> <P style="MARGIN: 0px"> </P> <B> <I> <P style="MARGIN: 0px">Personalized Digital Advertising</B> </I> will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.</P>