Multichannel Retailing

Multichannel Retailing

<p>As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-<i>Multichannel Retailing</i> is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. <i>Multichannel Retailing</i> examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.</p><p> Instructors, contact your Sales Representative for access to Instructor's Materials.</p>