Visual Merchandising and Display

Visual Merchandising and Display

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, <i>Visual Merchandising and Display</i>, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.