Microeconomics for Managers

Microeconomics for Managers

<p><strong>This outstanding new text by David Kreps, <em>Microeconomics for Managers</em>, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.</strong></p> Developed over the course of ten years at the Stanford Business School, <em>Microeconomics for Managers</em> leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter€s five forces, signaling, transaction costs, and incentives.