Contemporary Strategy Analysis: Text Only

Contemporary Strategy Analysis: Text Only

Considered by many to be the best textbook on Strategy, <i>Contemporary Strategy Analysis 7^th edition</i> builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. <p>Updates for the 7^th Edition:</p> <ul> <li> <div>An improved focus on strategy implementation, including additional content.<br /> </div> </li> <li> <div>Case material substantially enhanced including new cases form a variety of industries.<br /> </div> </li> <li> <div>More use of <i>Strategy Capsules</i> in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.<br /> </div> </li> <li> <div>Several of the longer chapters shortened or split into two to further improve readability.</div> </li> </ul> <p><i>Contemporary Strategy Analysis 7^th edition</i> is suitable for both MBA and advanced undergraduate students.</p> <p><b>Full teachings notes to the cases are now available at the companion website</b> www.contemporarystrategyanalysis.com</p> <p><b><i>Contemporary Strategy Analysis 7^th Edition</i></b> <b>is also available in a combined text and cases version €“<br /> ISBN: 9780470747094</b></p>