Marketing Research

Marketing Research

• SPSS SOFTWARE INCLUDED

<b>Real Data, Real People, Real Research.</b> <p>In the <b>Eight Edition of Marketing Research</b><i>,</i> McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. </p> <p>The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts.  Like no other, this text prepares students by introducing <i>actual</i> data samples, marketing research <i>professionals</i>, and <i>real-world</i> case problems. </p> <p>Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.</p>