Marketing Channel Strategy (8th Edition)

Marketing Channel Strategy (8th Edition)

<P>For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.<BR></P> <P><EM>Marketing Channel Strategy </EM>shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.<BR>This program will provide a better teaching and learning experience―for you and your students. Here’s how:</P> <UL> <LI>Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.</LI> <LI>Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.</LI> <LI>Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.<BR></LI></UL>