E-Commerce Essentials
Product Description
E-Commerce Essentials
Based on the authors' market-leading <i>E-Commerce. Business. Technology. Society.,</i> this brief book offers the same thought-provoking and current content but in a brief format. <i>E-Commerce Essentials </i>emphasizes the three major driving forces behind E-commerce€"technology change, business development, and social issues€"to provide a coherent conceptual framework for understanding the field.
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