Marketing: An Introduction

Marketing: An Introduction

• Used Book in Good Condition

<style>@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; }</style> <p style="margin: 0px;"> </p> <p style="margin: 0px;">This best-selling, brief text introduces marketing through the lens of creating value for customers.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">With engaging real-world examples and information, <i>Marketing: An Introduction</i> shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.</p> <p style="margin: 0px;"> </p>