Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit

Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit

<p><b>From the creators of <i>SPIN Selling®</i>--a groundbreaking strategy for selling at a premium price every time.</b></p> <p>Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today?</p> <p>Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don’t do something radically different soon, you will become unnecessary to customers.</p> <p>Integrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of <i>SPIN Selling®</i>, brings you <i>Escaping the Price-Driven Sale</i>. This book builds on Huthwaite’s history of providing groundbreaking concepts with straightforward guidance for execution.</p> <p>Sellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance.</p> <p><i>Escaping the Price-Driven Sale</i> reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere.</p> <p>In this book you will discover:</p><ul> <li> The tectonic shift in today’s market that has irrevocably changed the nature of consultative selling <li>Four strategies for selling at a premium―even in a commoditized market <li>How to create lasting behavior change, individually and organizationally, to succeed in today’s marketplace