M: Advertising
Product Description
M: Advertising
- NO ACCESS CODE. TEXTBOOK ONLY.
<p><i>M: Advertising </i>examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves. <br><br></p>
Technical Specifications
You might also like
Public Relations: Strategies and Tactics (11th Edition)
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Public Relations
Writing for the Mass Media (9th Edition)
THINK Public Relations (2nd Edition)
Visual Communication: Images with Messages
MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Mass Communication: Living in a Media World
The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Marketing Research (8th Edition)