Lean Branding: Creating Dynamic Brands to Generate Conversion

Lean Branding: Creating Dynamic Brands to Generate Conversion

<div><p>Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, <i>Lean Branding</i> is here to help.</p><p>This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.</p><ul><i>Learn exactly what a brand is—and what it isn’t<i>Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy<i>Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals<i>Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing<i>Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply</i></i></i></i></i></ul></div>