Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction: How Any Startup Can Achieve Explosive Customer Growth

<p><b>Most startups don€t fail because they can€t build a product. <br>Most startups fail because they can€t get traction. </b><br><br>Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but <i>Traction </i>is something else entirely. <br> <br>As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. <br> <br>Smart entrepreneurs know that the key to success isn€t the originality of your offering, the brilliance of your team, or how much money you raise. It€s how consistently you can grow and acquire new customers (or, for a free service, users). That€s called traction, and it makes everything else easier€"fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you€re on the right path.<br><br><i>Traction </i>will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You€ll learn, for example, how to: <br> <br>·Find and use offline ads and other channels your competitors probably aren€t using<br>·Get targeted media coverage that will help you reach more customers<br>·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates<br>·Improve your search engine rankings and advertising through online tools and research<br><br>Weinberg and Mares know that there€s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in <i>Traction</i> will help you create and sustain the growth your business desperately needs.</p>