Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

<p><i>"Jugaad Innovation</i> is the most comprehensive book yet to appear on the subject [of frugal innovation]."<br /> <i>—<b>The Economist</b></i></p> <p><b>A frugal and flexible approach to innovation for the 21st century</b></p> <p>Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. <i>Jugaad Innovation</i> argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, <i>jugaad</i> (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt <i>jugaad</i> innovation to succeed in our hypercompetitive world.</p> <ul> <li>Outlines the six principles of <i>jugaad</i> innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart</li> <li>Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing <i>jugaad</i> innovation</li> <li>The authors blog regularly at <i>Harvard Business Review</i>; their work has been profiled in <i>BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist</i>, and more</li> <li>Filled with previously untold and engaging stories of resourceful <i>jugaad</i> innovators and entrepreneurs in emerging markets and the United States</li> </ul> <p>This groundbreaking book shows leaders everywhere why the time is right for <i>jugaad</i> to emerge as a powerful business tool in the West—and how to bring <i>jugaad</i> practices to their organizations.</p>