Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

<p>The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. </p><p> This book introduces the idea of design thinking€š the collaborative process by which the designer€²s sensibilities and methods are employed to match people€²s needs not only with what is technically feasible and a viable business strategy. In short€š design thinking converts need into demand. It€²s a humanˆ'centered approach to problem solving that helps people and organizations become more innovative and more creative. </p><p> Design thinking is not just applicable to soˆ'called creative industries or people who work in the design field. It€²s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by reˆ'examining the ways that their nurses manage shift change€š or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization€š product€š or service to drive new alternatives for business and society.</p>