It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. <br> <br>This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. <br>This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.<ul><li>Named a 2012 Notable Computer Book for Information Systems by <i>Computing Reviews</i></li><li>Features a series of video interviews with UX practitioners and researchers</li><li>Provides dozens of case studies and visuals from international research practitioners</li><li>Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills</li><li>Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes</li></ul>