Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

<DIV><P><B>This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students.</B><BR />  <BR /><I>Universal Methods of Design </I>serves as an <B>invaluable compendium of methods</B> that can be easily referenced and used by cross-disciplinary teams in nearly any design project.<BR />  <BR /> Methods and techniques are <B>organized alphabetically </B>for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a <B>concise description of the method</B>, accompanied by <B>references for further reading</B>. On the right-hand page, images and <B>cases studies for each method</B> are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).<BR /><BR /><B>Build more meaningful products</B> with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. <BR /><BR /> This essential guide:</P><ul><li>Dismantles the myth that user research methods are complicated, expensive, and time-consuming</li><li>Creates a shared meaning for cross-disciplinary design teams</li><li>Illustrates methods with compelling visualizations and case studies</li><li>Characterizes each method at a glance</li><li>Indicates when methods are best employed to help prioritize appropriate design research strategies</li></ul><P><I>Universal Methods of Design</I> is an essential resource for designers of all levels and specializations.</P></DIV>